Privacy Policy

Last updated: June 18, 2026 (rev. 3)

This Privacy Policy describes how Paez Realty Group LLC ("we," "us," or "our") collects, uses, and protects information you provide through lukepaez.com and in the course of real estate communications with Luke Paez, a licensed Florida Realtor® affiliated with The Keyes Company.

Information We Collect

We collect information you voluntarily provide, including your full name, email address, phone number, mailing address, and the reason you are connecting. We also collect information shared during real estate transactions, open house sign-ins, and prospecting calls.

How We Use Your Information

We use your information solely to communicate with you about real estate services, market updates, property opportunities, and related business matters. Communications may include phone calls, emails, and — only with your explicit opt-in consent — SMS text messages.

How We Share Your Information

Paez Realty Group LLC does not sell, rent, or share your phone number, email address, or other contact information with third parties for promotional or marketing purposes. We may share information only when required by law, when necessary to complete a real estate transaction you have engaged us for (e.g., with your lender, title company, or affiliated brokerage), or with service providers who help us operate this site under strict confidentiality obligations.

Website Analytics & Tracking

lukepaez.com uses a website tracking pixel provided by Follow Up Boss, our customer relationship management service provider. The pixel records pages and property listings viewed on this site. If you have already shared your email address with us (for example, by submitting a form or clicking a link in an email we sent you), this activity may be associated with your contact record so we can follow up with relevant real estate information. This data is used solely for real estate communications and is handled by our service provider under the confidentiality obligations described above. You can limit this tracking through your browser settings or by opting out of our communications as described below.

SMS / Text Messaging Program

Program purpose. With your opt-in consent, Paez Realty Group LLC uses SMS to respond to your inquiries, follow up on your interest in buying or selling, answer questions, share relevant listings and market updates, and schedule, confirm, and send reminders about appointments — all related to real estate services. Messages may include automated and recurring follow-ups, and you can reply to and converse with us by text. SMS consent is never required to receive real estate services from us, and your phone number and consent are never sold, rented, or shared with third parties for their marketing purposes.

How to cancel SMS messages. You can cancel the SMS service at any time. Just text "STOP". After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.

How to get help. If you are experiencing issues with the messaging program you can reply with the keyword "HELP" for more assistance, or you can get help directly at paez.estates@gmail.com.

Carrier liability. Carriers are not liable for delayed or undelivered messages.

Message and data rates. As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

Privacy. If you have any questions regarding privacy, please read our privacy policy: https://lukepaez.com/privacy. The full opt-in disclosure also appears on our contact form.

How to Opt Out

You may unsubscribe at any time:

  • SMS: Reply STOP to any text message.
  • Email: Click the unsubscribe link in any email, or email us directly to request removal.
  • Phone calls: Ask to be added to our do-not-call list during any call, or contact us in writing.

Data Security

We take reasonable measures to protect your information from unauthorized access, disclosure, or misuse. However, no method of electronic storage or transmission is 100% secure.

Contact

For questions about this Privacy Policy or to request information about the data we hold on you, contact:

Paez Realty Group LLC
7901 4th St N, St. Petersburg, FL 33702
Attention: Luke Paez

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Continued use of lukepaez.com after changes are posted constitutes acceptance of the updated policy.